Understanding Capital Campaigns

Most of those associated with the Finances in a NGO would know that budgeting is not just about the project being implemented for the donor, but also entails the costs required for the day to day running of the organization. This includes the cost for paying for non project staff, maintenance of assets and purchasing new equipments. Charity organizations do not generate revenue by conventional methods as they usually do not generate marketable products or services. Here the revenue is generated … [Read more...]

Storytelling for Fundraising

Stories are powerful tools that define human development, culture and traditions. They have the ability to engage, motivate and inculcate positive attitude in people. It is for this reason that kids are introduced to stories right from an early stage. Stories are an effective communication tool that is... To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

A. What is storytelling?

All of us have grown up listening to stories of one form or another, some mythological, some fictional and some real ones. A story can be simply understood as the narration of a true or fictional event in a way that the listener/audience learns and experiences the emotions of the main character of the story. To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

B. Storytelling and Fundraising

Fundraising requires meticulous planning, painstaking research and great deal of effort. At times the process of proposal writing becomes so technical and competitive that it robs off the humane touch and emotions associated with the cause.  Even though the primary purpose of a fundraising campaign is to raise funds, it also aims towards connecting people to real causes and real people. To continue reading, you can download the following document by logging in here as a Premium Member. Not a … [Read more...]

C. Importance of Storytelling in Fundraising

Storytelling is gaining wide popularity amongst various sectors. Stories are an important tool not only in marketing but also have a huge role in raising fund.  Some of the reasons why storytelling is important in fundraising is given below. To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

D. Key Elements of a Story

A story is composed of a few elements that make it complete and effective. While writing a story for your NGO remember to have the following elements: To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

E. How to Gather Stories?

All your stories are there in the field/project site. You will have to talk to your field staff to help you in capturing the best stories. But before going to the field to collect stories it is important to form a broad framework. To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

F. Tips for good storytelling

When writing a story for fundraising it is essential that you have the following integrated within the story. Is time bound: Your story should clearly indicate that support from donors should come within a specified time? Setting a deadline in the story will create a sense of urgency that would ensure the donor to act fast. To continue reading, you can download the following document by logging in here as a Premium Member. Not a Premium Member? … [Read more...]

Financial Management Basics for NGOs

1. Introduction Financial management is crucial for the success of any organization, be it private, government or non-government. Successful enterprises watch their finances very closely and therefore take the right decisions at the right time, ultimately leading to success. Most businesses have a well structured finance department responsible for looking after the accounts and finances of the company. On the other hand, NGOs most often do not consider financial management to be a priority and … [Read more...]

2. What is Financial Management?

Financial Management is a vital activity in any organization. It is the process of planning, organizing, controlling and monitoring financial resources with a view to achieve organizational goals and objectives. It is an ideal practice for controlling the financial activities of an organization such as procurement of funds, utilization of funds, accounting, payments, risk assessment and every other thing related to money. In other terms, Financial Management is the application of general … [Read more...]